DUSK

Project No. #125

Client Name

Soeli

Company

Bacardí

Project Est. Date

July/Aug 2022

Proposal Date

22th Feb 2022

<aside> 📝 Paloma Campaign 22 - SOW

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Dusk is the only channel of its kind that uniquely amplifies brand awareness, increases consumer engagement, drives sampling at scale and collects insights and data. Seamlessly integrating with 360 TTL campaign creative to push consumer awareness into action.

Patrón are once again looking to promote the annual Patrón Paloma Week (23rd - 30th July). The campaign will run for 6 weeks from the 23rd July - 3rd September.

Dusk will put 9,000 perfect Paloma serves into the hands of Millennials and Gen-Zers in key cities across the UK.

The campaign would run across a minimum of 70 venues with a mix of Managed Groups and Free Trade Independents.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/89bdb28c-205c-4f4a-affb-8620b6671975/Paloma_Week_Logo.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/89bdb28c-205c-4f4a-affb-8620b6671975/Paloma_Week_Logo.png" width="40px" /> Paloma week 2021 Report

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Patron_Dusk_Proto.mov

Sampling at Scale

Dusk Key Features

Audience Data & Insights

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/9ffe0a27-a52c-450f-a3a6-a6624d5bfc53/click.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/9ffe0a27-a52c-450f-a3a6-a6624d5bfc53/click.png" width="40px" /> Click on each section to read more.

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ROS

Dusk is proven to increase rate of sale in participating venues, we use multiple methods to aid spend increase.

Follow-up Offers

Customers receive a Push notification 15 minutes after their free drink offering them a custom offer.

70% go on to redeem a paid for serve
Increases repurchase rate of the serve
Consumer more likely to continue with your serve.
Improves retention in-venue

Loyalty / Rewards

Dusk's loyalty platform seamlessly tracks ' spend and encourages consumers to spend in venues by collecting 'points' that can be redeemed against rewards.

Increase ROI on your sampling investment.
Improve retention in the venue
Support your distributors

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Venue Sell-In & Listings Support

Dusk will leverage our firmly established and wide reaching relationships with Independent Free Trade venues and Managed Pub Groups across the UK to secure the best venues for your campaign. Greene King will be approached as the core Managed Group and previous Paloma venues from 2021 reengaged.