DUSK is the full-service platform that puts your perfect serve into Millennial and Gen-Z hands in the on-trade.
DUSK allows for sampling at large scale across the UK. We create buzz and brand awareness among our user-base, seamlessly incorporating high-end, perfect serve sampling into your wider brand advertising; helping you turn awareness into trial at every touchpoint.
DUSK’s ability to reach large audiences and meet Diageo’s LOL targets
DUSK has been delivering sampling campaigns of volumes between 1,000 and 100,000 serves for 5 years. We have grown our user base to 750k+ across 12 key cities up and down the UK.
Our longstanding relationships with venues gives us an unparalleled network of independent bars, and has allowed us to become fully integrated with all UK Managed Groups.
We are experts in delivering high volume, high reach sampling campaigns within the UK.
<aside> 🆓 Read more about our Sampling at Scale
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1a. How the DUSK sampling mechanic operates and how it can reach consumers at scale
**CHOOSE A VENUE**
SHOW THE BARTENDER
**RATE THE DRINK**
DUSK delivers LoL at scale, with our vast venue network and sticky, engaged audience that use DUSK every weekend to go out and discover the best of nightlife.
As well as free drinks, we reward users through the DUSK loyalty programme; increasing spend per head in the on-trade with our first-to-market seamless spend tracking system.
1b. DUSK’s minimum guaranteed reach
DUSK delivers an average minimum of 40 samples per week, per venue.
Our creative campaigns deliver a minimum of 5 million impressions through in-app promotion and external communications.
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/88af1079-870e-4fa0-bd4f-211fcabdd433/Brand_Icons_with_Colour_Guinness_2021_2.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/88af1079-870e-4fa0-bd4f-211fcabdd433/Brand_Icons_with_Colour_Guinness_2021_2.png" width="40px" /> DUSK Case Study: Sampling at Scale - Guinness Christmas 2021
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DUSK’s ability to improve Diageo equity metrics: Taste, Quality, and Brand Love.
