DUSK is the full-service platform that puts your perfect serve into Millennial and Gen-Z hands in the on-trade.

DUSK allows for sampling at large scale across the UK. We create buzz and brand awareness among our user-base, seamlessly incorporating high-end, perfect serve sampling into your wider brand advertising.

Helping you turn awareness into trial at every touchpoint.


Meet DUSK

<aside> 👤 850,000+ users

</aside>

<aside> 🌟 20k+ 5 star app ratings

</aside>

<aside> 🇬🇧 12 UK cities

</aside>

HOW TO USE DUSK.png


1. Brand Key Wins

Sales Uplift

Driving trial via DUSK is proven to increase sales for both the brands, in repeat purchases, and the bars, in spend per head.

<aside> 📈 Avg. 12.5% sales uplift per campaign

</aside>

Sampling at Scale

1,000s of samples of your perfect serve per week across the UK's biggest cities - driving trial, building familiarity and forming habit.

<aside> 📈 Campaign volumes from 5,000 to 100,000+ samples served

</aside>

Consumer Insights

Realtime demographic data for every serve overlaid with location, preference and qualitative data direct from your audience.

<aside> 📈 Avg. 75% go onto repurchase

</aside>

Brand Awareness

Unlock the DUSK audience with creative app take-overs, bespoke brand touch-points and our external comms campaigns.

<aside> 📈 Avg. 5m impressions / campaign

</aside>


DUSK Key Features

<aside> 🔗 Click on each section below to read more on what is included in a DUSK 360 Campaign

</aside>

Scale & Reach

Marketing

User Demographics

Audience Data & Insights

Spend Drivers

Venue Support

Boosting Brand Awareness

Amplification Activities

CRS Credentials


TLDR 👇

Sampling at Scale

We are experts in delivering high volume, high reach sampling campaigns within the UK.

city view.png

DUSK has been delivering sampling campaigns of volumes between 1,000 and 250,000+ serves for 5 years. We have grown our user base to 790k+ across 12 key cities up and down the UK.

Our longstanding relationships with venues gives us an unparalleled network of independent bars, and has allowed us to become fully integrated with all UK Managed Groups.

DUSK delivers an average minimum of 40 samples per week, per venue. Our creative campaigns deliver a minimum of 5 million impressions.

<aside> 🆓 Read more about DUSK Sampling at Scale

</aside>

<aside> 📈 DUSK Case Study - Delivering Scale & Reach

</aside>

Powered by Fruition