DUSK

Project No. #126

Client Name

Liam Andrews

Company

Lucky Saint

Project Est. Date

April 2022

Proposal Date

10th March 2022

DUSK is the only channel of its kind that uniquely amplifies brand awareness, increases consumer engagement, drives sampling at scale and collects insights and data. Seamlessly integrating with 360 TTL campaign creative to push consumer awareness into action.

Lucky Saint are looking to engage the DUSK audience to drive trial and raise awareness through on-trade sampling this April.

DUSK will put 5,000 serves into the hands of Millennials and Gen-Zers in London, across 15-25 small / medium on-trade groups.

****In-app and external promotions will be timed to target the DUSK audience at the most appropriate time and days for a refreshing alcohol-free choice.

Sampling at Scale

DUSK Key Features

Scale & Reach

Marketing

Spend Drivers

Audience Data & Insights

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Increase ROS

DUSK is proven to increase rate of sale in participating venues, we use multiple methods to aid spend increase.

Follow-up Offers

Customers receive a Push notification 15 minutes after their free drink offering them a custom offer.

• 70% go on to redeem a paid for serve
• Increases repurchase rate of the serve
• Consumer more likely to continue with your serve.
• Improves retention in-venue

Loyalty / Rewards

DUSK’s loyalty platform seamlessly tracks ' spend and encourages consumers to spend in venues by collecting 'points' that can be redeemed against rewards.

• Increase ROI on your sampling investment.
• Improve retention in the venue
• Support your distributors

Venue Sell-In & Listings Support

• The DUSK Field Team leverage our firmly established and wide reaching relationships with Independent Free Trade venues and Managed Pub Groups across the UK to secure the best venues for your campaign.
• We work closely with Client Field Teams, providing proven sell-in sales assets, compelling data and training to bring new/specific venues onboard.